A Track Record That Speaks for Itself
Six years ago, we launched Outsmarted with one goal:
Bring board games into the modern world.
A Category-Leading Brand
🏆 #1 Best-Selling Board Game on Amazon UK during Black Friday & Cyber Monday 2024
📺 Featured on This Morning & Lorraine
🌍 7.5 million players worldwide & £34m+ lifetime revenue
🏆 #1 Best-Selling Product across Amazon UK's entire Toys & Games category during Black Friday & Cyber Monday 2025
🏆 Voted #1 Family Game by The Independent
🛍️ Available through major retailers across the UK and North America
From One Idea to a Global Entertainment Platform
This is the journey of how we turned a lockdown concept into a category-defining global brand. We’re now at the inflection point where scale meets institutional stability—the perfect moment for the next chapter.
The Spark
Stuart creates the concept during lockdown
Market Validation
Nearly £200,000 raised on Kickstarter
Record Breaking
One of the UK's most successful Kickstarter campaigns
Confidence
Institutional investment secured
Content Rich
160+ content packs created
The Future
Two new games now in development
Early Belief
Early backing from entrepreneur Paul Davis
Community Power
6,000 customers backed the project
Global Reach
Outsmarted launches globally
Massive Engagement
Millions of players worldwide
Sustainability
Subscription platform launched
Join the next chapter
The QPlay Journey
Building the Future of Family Entertainment
Foundation
Early 2020
💡 The Beginning
- Concept developed for Outsmarted during lockdown
- Entrepreneur Paul Davis becomes first investor
- £25,000 seed investment secured
- Initial product development phase launched
Scale
2021
📈 Rapid Growth
- Aggressive international player expansion
- First 5 premium content packs released
- Inaugural digital content revenue streams
- Digital community growth accelerates
Future
2024–2026
Global Reach & Recurring Revenue
- Subscription platform live (App V3.7) with 4,200% growth in initial months
- Aggressive expansion into Japan & Mexico markets following India success
- Transition to high-margin recurring revenue model via subscription tiers
- Strategic scaling of global player base to 10m+ active families
- Commercial launch of two major new hybrid tabletop titles
Late 2020
🚀 Kickstarter Success
- Raised nearly £200,000 via crowdfunding
- UK's most successful game campaigns
- 6,000 customers backed the vision
- Launch funding secured for manufacturing
2022
🤝 Institutional Entry
- Backed by Velocity Capital institutional fund
- Platform development accelerated
- Strategic Germany market launch
- 20 additional UK content packs delivered
Dec 2020
🎲 Global Launch
- Standard & Deluxe editions delivered
- UK, US, CA, and AU simultaneous release
- Powered by proprietary App V1.0
- First wave of global customer feedback
2023
📈 Follow-on Round
- Secondary investment from Velocity Capital
- Key team and operational expansion
- FR & NL strategic market launches
- Continued SKU and content expansion
Customer Base by Country
While maintaining deep market penetration within the UK and North America, we are launching into Japan, Mexico, and India this year. This expansion leverages Amazon fulfilment and Facebook D2C to drive high ROAS and rapid global scale.
UK
50%
USA
15%
Canada
4%
Netherlands
4%
Germany
15%
Australia
4%
France
4%
Everywhere else
4%
Technology & Content Platform
Building a Content Engine at Scale
One of QPlay's greatest strengths is its ability to continuously create, localise and distribute content across multiple territories. Over the last five years, we have built a proprietary content production platform that combines expert human oversight with advanced AI tools.
2023 – First AI-Powered Content Manager
- Built an internal AI-powered content management system
- Enabled large-scale content production
- Streamlined translation workflows across multiple languages
- Accelerated localisation for international territories
Today – AI-Enhanced Content Production
- Integrated leading Large Language Models (LLMs) into our production workflow
- Generate high-quality question content at scale
- Automated regional suitability checks
- Automated localisation and translation workflows
- Human review and quality control processes remain in place
The Result
- Faster content creation
- Lower production costs
- Higher content output
- Faster localisation
- Greater scalability
- Consistent quality standards
Content Assets
We have developed a massive library of high-quality digital assets that power our games and ensure engagement:
- Music & Licensed Hits
- Sound effects & Studio audio
- Images & Visual content
- Entertainment assets
Why This Matters
Most content businesses trade off quality vs scale. QPlay’s platform is designed to deliver both.
- International expansion
- Subscription growth
- New product launches
- Faster content creation
- Lower production costs
- Improved operating leverage
Outsmarted Content
More Than A Board Game
Unlike traditional board games, Outsmarted keeps growing long after purchase through a constantly expanding digital content library.
Content Growth
What Are Players Buying?
Evolution of Digital Revenue
Logo Quiz is the best-selling pack, while Name The Intro remains one of the most popular entertainment categories.
- 🎲 2021 – First 5 premium content packs launched
- 📚 2022 – 20 additional UK content packs released
- 🌍 2026 – 160+ content packs live across 6 languages
- 🔄 Subscription platform launched
- 📱 Continuous content updates delivered digitally
2021 → First premium content packs launched
2022 → Content library expansion accelerates
2026 → Subscription platform launches
2026 → 4,300+ subscribers acquired within months
Why This Matters
- Music packs represent a small share of the library but significantly outperform average packs.
- This high engagement gives confidence in Listen Up as a major standalone product.
From a single game to a growing entertainment platform.
Engagement at Scale
Every Christmas and New Year, millions of people gather around the table to play Outsmarted. The period between December 20th and January 1st has become our busiest time of year and provides a clear picture of our growth and engagement.
Games Played During Peak Season
Dec 20 2020 – Jan 1 2021
97,000
Dec 20 2021 – Jan 1 2022
104,000
Dec 20 2022 – Jan 1 2023
218,000
Dec 20 2023 – Jan 1 2024
660,000
Dec 20 2024 – Jan 1 2025
1.04 million
Dec 20 2025 – Jan 1 2026
1.71 million
Games played during our peak festive period have increased more than 17x since launch.
Platform Growth: App downloads grew from 2.5 million at the end of 2025 to more than 4.5 million today.
The chance to have a real impact
Our community is our heart, so when you join our Geniuses you’re not just supporting what we build, you’re a part of it. You’ll get direct access to our team and a chance to help shape the future of our games.
Why Invest?
QPlay is a proven, scalable entertainment platform with structural digital monetisation momentum and category-leading subscription growth.
Proven Product
More than 7.5 million players have already engaged with the Outsmarted platform.
Digital Monetisation
Customers consistently purchase premium digital content, demonstrating demand beyond the initial board game sale.
Subscription Momentum
Platform subscribers grew from 100 in January to over 4,300 within months of launch in 2026.
Content Opportunity
160+ content packs across six languages tapping into the significant family entertainment market.
Physical-to-Digital
Using the physical board game as a dedicated gateway into our broader digital subscription ecosystem.
Actionable Insights
Real-time player data guides content production, subscription tiers, and future product development.
Growth Engines
Two new games in development expand our portfolio while leveraging existing tech and audience.
Global Scalability
AI-assisted production and proprietary systems support a global subscription business at scale.
What’s Next?
Scaling the future of interactive family entertainment for a global investor audience.
Outsmarted
Continue growth and content expansion.
Subscription Platform
Expand recurring digital revenue and ARPU.
Game #2
New family game launching on the QPlay platform.
Game #3
New entertainment experience launching to broaden the audience.
Licensing & Partnerships
Future expansion opportunities with brands and media partners.
International Growth
Japan, Mexico and further US expansion via Amazon and D2C.
This year we're launching two brand new games
Listen Up
Listen Up is QPlay’s next-generation hybrid game: a head-to-head music battle. Blending music-driven moments with a broader mix of gameplay (including rapid-fire quizzes and full-on singing battles)
Listen Up delivers a highly social, competitive, repeat-play experience designed for groups.
Kaboom!
Kaboom! is the high-pressure guessing game that turns any family gathering into pure, glorious chaos. Guess fast, pass it on, and whatever you do, don't be the one holding the bomb when it explodes.
However you play, nobody leaves with their dignity fully intact. For all ages, for all skill levels… for everyone!
Institutional investors backed it.
6,000 customers backed it.
One investor believed in it.
One person had an idea.
A content ecosystem was built.
Millions of players joined.
A subscription platform is emerging.