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Today, Outsmarted reaches millions of players worldwide.
7.5
million
Outsmarted players
4.5
App downloads
million
1
million
Outsmarted game owners
SIX YEARS AGO, WE SET OUT TO MODERNISE BOARD GAMES.
A Category-Leading Brand
Outsmarted helped bring board games into the modern world.
#1
Toy Product on Amazon EU
Board Game on Amazon UK & EU
During Black Friday, Cyber Monday and December 2025 by both units sold and revenue generated.
#1
During BFCM 2024 by both units sold and revenue generated. Not just the Board Games sub-category.
Voted #1 Board Game
#1
Featured on
This Morning & Lorraine
Available through major retailers across the UK, US and Europe.
From a spark to a
Global Entertainment Platform
How we turned a lockdown idea into a category-defining global brand:
GLOBAL EXPANSION
US, Canada & Australia launch
OUTSMARTED
APP V2.0
Enhanced multiplayer experience launched
CATEGORY LEADERSHIP
#1 Amazon EU Toy Product by Revenue during BFCM
SOUTHERN EUROPE EXPANSION
Spain & Italy launch
2021
2022
2023
2024
2020
SEIS INVESTMENT
Backed by Velocity Capital
GERMANY LAUNCH
First major European market launch
EIS INVESTMENT
Further backing from Velocity Capital
EUROPEAN EXPANSION
France & Netherlands launch
THE IDEA
Outsmarted conceived during lockdown
KICKSTARTER VALIDATION
6,000 backers raised over £200,000
PLATFORM SCALE
-
Disney-themed game launches (planned)
-
Netflix-themed game launches (planned)
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Multiple games powered by one platform
-
Subscription revenue becomes a major growth engine
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Expansion across Asia and South America
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Building a global entertainment platform beyond Outsmarted
2027 & BEYOND
2026
today
The Road to 100 Million Players
THE NEXT CHAPTER
-
Subscription platform launched
-
Hybrid Gaming Platform launches
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Listen Up! launches Q4 2026
-
KABOOM! launches Q4 2026
-
Expansion into Japan and Mexico
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In-flight rollout reaches 30m+ airline passengers
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Continued retail expansion across key global markets
MARKET LEADERSHIP
-
7.5 million players worldwide
-
£34m+ lifetime revenue
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Available in 12 countries
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160+ content packs available
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#1 Best-Selling Product across Amazon UK's entire Toys & Games category during Black Friday & Cyber Monday
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Featured on This Morning and Lorraine
-
Voted #1 Family Game by The Independent
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Launch into Target in the United States
-
India launch
50% of Customers Are Outside the UK
QPlay has already built a customer base spanning 12 countries, with strong traction across the UK, North America and Europe. Our expansion into Japan, Mexico and India leverages the same Amazon fulfilment and direct-to-consumer acquisition model that has powered our growth to date, enabling efficient international scaling with attractive marketing returns.
UK
50%
Australia
4%
Canada
4%
Germany
15%
USA
15%
Other Markets
4%
France
4%
Netherlands
4%
FUTURE
-
Listen Up!
-
KABOOM!
-
Disney-themed game (planned)
-
Netflix-themed game (planned)
-
Additional licensed franchises
-
Unified QPlay subscription ecosystem
FOUNDATION
TODAY
One Platform. Multiple Franchises.
At the core of QPlay is a shared technology platform that powers every game in our ecosystem. New products, content packs, languages and licensed franchises can all be deployed through the same infrastructure, accelerating growth while reducing development costs.
FOUNDATION
-
Outsmarted platform created
-
Global multiplayer infrastructure developed
-
Content management system established
-
Multi-language support implemented
TODAY
-
Powers Outsmarted globally
-
Supports 160+ content packs
-
Available across 12 countries
-
Subscription-ready infrastructure
-
Supports airline deployment
-
AI-enhanced content production workflows
FUTURE
One platform powering
ENGAGEMENT at Scale
1.71 Million Games Played in 12 Days
Games Played During Peak Season
Dec 20 2020 – Jan 1 2021
97,000
Dec 20 2021 – Jan 1 2022
104,000
Dec 20 2022 – Jan 1 2023
218,000
Dec 20 2023 – Jan 1 2024
660,000
Dec 20 2024 – Jan 1 2025
1.04 million
Dec 20 2025 – Jan 1 2026
1.71 million
PLATFORM GROWTH
App downloads grew from 2.5 million at the end of 2025 to more than 4.5 million today.
The period between December 20th and January 1st is our busiest time of year and provides a clear measure of customer engagement and platform growth.
17x Growth Since Launch
Outsmarted — Engagement & Platform Stats
14 Sep 2025 to 10 Jun 2026 · all regions · source: live game analytics (BigQuery) · generated 11 Jun 2026
83 million questions answered
More than 7.5 million players have already engaged with the Outsmarted platform.
IN 9 MONTHS
Busiest day: 3 January 2026
65,711 games started · 34,056 players · 2.16 million questions answered, that's a new game starting every 1.3 seconds, and 25 questions answered every second, all day long.
A NEW GAME EVERY 1.3 SECONDS
Genuinely social play
Average of 2.7 players per game · 45% of games have 3 or more players · 2 in 5 games connect remote players in different homes.
FROM 2.5 MILLION GAME SETUP
One pack is never enough
50,293 CONTENT-PACK BUYERS
7 in 10 pack buyers buy again. The average buyer owns 4 packs.
8.4% of active players buy packs every month
DIGITAL CONTENT, ON TOP OF THE BOARD GAME
Peaked at 12% in October–November 2025.
Engagement quality is rising
Game completion rate went from 68% (autumn 2025) to a steady 74% (2026) — players finish what they start.
COMPLETION RATE 68% → 74%
MOST POPULAR CONTENT PACKS (BY PURCHASES)
SPOT THE LIE!
DISNEY CLASSICS
LOGO QUIZ
HARRY POTTER
ODD ONE OUT
VIDEO GAMES
NAME THE INTRO
STRANGER THINGS
DISNEY SING ALONG
THE PRICE IS RIGHT
Notes: Data covers 14 Sep 2025 – 10 Jun 2026, excluding 12 Dec – 2 Jan (analytics outage over the festive period) — all totals are therefore floors. Active players = distinct registered accounts starting at least one game in the month. Content-purchase rate = players buying add-on packs ÷ active players within each month. Completion = games finished ÷ games started. Internal/development accounts are excluded. Figures are drawn from the same queries that power the Outsmarted admin reporting suite.
1,245
1,120
1,025
940
850
750
650
560
480
375
PROVEN PRODUCT-MARKET FIT
-
7.5 million players
-
1 million game owners
-
£34m+ lifetime revenue
MULTI-GAME PLATFORM
-
Listen Up! launches Q4 2026
-
KABOOM! launches Q4 2026
-
Future licensed franchises planned
-
One platform powering multiple products
Why Invest?
-
£2.4m+ content revenue in 2025
-
Subscription platform launched in 2026
-
Multiple monetization opportunities beyond the initial game sale
RECURRING REVENUE
QPlay has already proven product-market fit. The opportunity now is to scale subscriptions, launch new games, expand internationally and build a global entertainment platform.
-
Available across 12 countries
-
India launch underway
-
Japan and Mexico planned
-
Proven international growth model
GLOBAL EXPANSION
Listen Up
Listen Up is QPlay’s next-generation hybrid game: a head-to-head music battle. Blending music-driven moments with a broader mix of gameplay (including rapid-fire quizzes and full-on singing battles)
Listen Up delivers a highly social, competitive, repeat-play experience designed for groups.
This year we're launching two brand new games
Kaboom!
Kaboom! is the high-pressure guessing game that turns any family gathering into pure, glorious chaos. Guess fast, pass it on, and whatever you do, don't be the one holding the bomb when it explodes.
However you play, nobody leaves with their dignity fully intact. For all ages, for all skill levels… for everyone!