Redefining board games for the digital age.
Creators of the award-winning global hit, Outsmarted.
In 2026
over £20 billion will be spent on board games globally*
*verifiedmarketresearch.com
Outsmarted: board games reinvented.
We created the world’s first fully interactive, device-driven board game that’s become a chart-topping best-seller across the globe.
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Featured on:
How Outsmarted
changed the game
Anyone can win
AI-matched difficulty means kids, teens and adults compete on equal footing. No handicaps, no mercy.
Play from anywhere
The world's first board game with remote play – friends and family can join from anywhere in the world.
10,000+ questions
Images, video clips, song intros. Every game night feels like a live TV quiz show.
Regular category updates with Breaking News refreshed daily. Most board games haven't changed in a decade. Outsmarted is always evolving.
Daily updates
Licensed Content
Global licensing gives
us access to premium images, video, and music – from the brands and artists people actually know.
New categories, gameplay updates and features keep coming. The box you buy today will be a better game next year.
Always Evolving
Listen Up is QPlay’s next-generation hybrid game: a head-to-head music battle. Blending music-driven moments with a broader mix of gameplay (including rapid-fire quizzes and full-on singing battles).
Listen Up delivers a highly social, competitive, repeat-play experience designed for groups.
Kaboom! is the high-pressure guessing game that turns any family gathering into pure, glorious chaos. Guess fast, pass it on, and whatever you do, don't be the one holding the bomb when it explodes.
However you play, nobody leaves with their dignity fully intact. For all ages, for all skill levels… for everyone!
...and we're just getting started
We're launching two brand new games later this year:
"Board games shouldn’t be frozen in time. At QPlay, we’re building for how people actually play today – connected, social, and always evolving. Outsmarted proved what’s possible. Now we’re scaling that vision into a new kind of global entertainment brand.”
Stuart nice, founder & ceo, QPLAY
MARTIN SMITH
"Everyone, from the youngest to the oldest, has been hooked."
LEE
"This has gone straight in at number 1 favourite."
L BONNER
"The questions are so up to date that we were answering questions that were in the news 3 days ago."
SHELLEY D
"My teenagers actually join in, which has been like trying to herd sheep previously."